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Cognix Consulting, Toronto, Canada
Product Marketing Consultant
02/2023 - Now

Founder of Cognix Consulting – Product marketing consulting services for B2B companies on positioning, messaging, and go-to-market (GTM) strategies.

Vita Boards, Toronto, Canada Founder
12/2023 - Now

Founder of Vita Boards – the most eco-friendly company that offers handmade and personalized wooden charcuterie boards. VitaBoards’ sustainability promise includes zero-carbon production by using recovered wood, planting 10 trees with each order, zero-plastic packaging and zero carbon shipping.

Rewind, Toronto, Canada
Senior Product Marketing Manager
04/2021 - 02/2023
Led the development and execution of the go-to-market (GTM) strategy for Rewind’s SaaS solutions in the software development vertical. Successfully repositioned and launched four products and achieved 100% YoY revenue growth. Developed and implemented the GTM playbook which was adopted company-wide. Mentored and indirectly managed two product marketers.
  • Successfully launched three new products through alpha, beta and general availability phases and achieved 100%+
    YoY revenue growth for the development vertical – becoming the company’s fastest growing vertical.
    Developed positioning and messaging for four developer focused SaaS products: GitHub, Jira, Confluence and Bitbucket backups by conducting customer interviews (100+) and detailed competitive/market analyses.
  • Authored product/landing page content, FAQs, support documentation, product/feature launch emails, in-app messages and some blog posts and articles.
  • Enriched and analyzed customer base data to identify the top sub-industries for Rewind’s solutions targeting development teams and created detailed messaging kits to effectively target the top 3 industries.
  • Enabled sales for new products, features and industries with training, scripts, demo decks, competitive analysis documents, email templates, case studies, testimonials, ROI calculators and more.
  • Collaborated with cross-functional teams to plan and launch marketing campaigns to increase problem awareness and generate leads (MQLs / SQLs). Achieved 50% growth in # of leads with a higher win rate.
  • Led the efforts to generate customer stories, quotes, reviews on marketplaces (Atlassian and GitHub) and reviewsites like G2. Finalized 5 case studies, acquired 30+ marketplace reviews and more.
Vallegria, Toronto, Canada
Founder
01/2020 - 04/2021
Launched an e-commerce business with a focus on Amazon sales channel (Exited @$100K /year).
TELUS, Toronto, Canada
Senior Marketing Intelligence Manager
09/2017 - 12/2019
Managed the forecasting and marketing intelligence for the cost of activation and retention (COAR) budget for wireless postpaid business (approximately $1 billion/year). Delivered recommendations on optimizing the return on investment for COAR for retention and acquisition initiatives including iPhone launches, special days (Black Friday, Boxing Day etc), competitive responses and more.
  • Identified key metrics for COAR and delivered regular forecasts (from weekly to 5-year). Identified the drivers for the
    COAR variance compared to the budget and provided actionable business insights.
  • Generated recommendations on how to optimize COAR by conducting analyses on customer acquisition and retention campaigns and initiatives. Reported $40 million in cost savings in 2019.
  • Conducted scenario analyses for different competitive response alternatives to competitive campaigns.
  • Delivered forecasts and scenarios on key smartphone launches such as iPhone XR, iPhone 11 as well as Black Friday, Back to School and Boxing Day campaigns.
Schulich Business School, Toronto, Canada
MBA / Consultant
08/2015 - 07/2017
Launched an e-commerce business with a focus on Amazon sales channel (Exited @$100K /year).
TURK TELEKOM, Istanbul, Turkey
Senior Product / Product Marketing Manager
08/2012 - 12/2015

Turk Telekom is Turkey’s largest telecom company with 15 million internet subscribers. Led the customer
acquisition and product management team (5 people) with a $40 million marketing budget.

  • Developed and launched ten segmented B2C campaigns in a year with five TV commercials resulting in the highest
    number of acquisitions in the company’s history (1.75 million new customers – 13% YoY increase)
  • Developed & implemented a regional campaign strategy leading to a 25% YoY increase in activations in targeted regions. This initiative later became a separate division.

Led the product management team (3 people) to grow the revenue by launching new bundles with a targeted approach.

  • Developed & implemented a regional product & campaign strategy leading to a 25% increase in activations.
  • Launched a youth segment marketing campaign resulting in 100K incremental activations in 6 months.
VODAFONE, Istanbul, Turkey
Senior Product Manager / Product Marketing Manager
04/2008 - 08/2012
Developed and executed the cross-sell and bundle strategy for the B2B and B2C segments. Led the brand & product integration initiative for the newly acquired company (see below) Borusan Telekom.
  • Developed a cross-sell strategy, a pricing model & sales content to increase MRR for enterprise customers.
  • Launched the first home internet and mobile bundle in Turkey for consumers (B2C) with a TV commercial.
  • Developed and launched a new product portfolio for small businesses acquiring 3K companies in 3 months.

Borusan Telekom – Fastest growing B2B startup in Turkey founded by ex-McKinsey consultants, providing connectivity solutions to
the enterprise segment. Reported to the CEO and led the product marketing team.

  • Designed and launched a product portfolio for small businesses which led to 2X increase in # of customers
  • Led the pricing efforts for products & bundles and provided customized quotes to enterprise customers.

Recommendations

I had the chance to work with great people with great minds over the years. Below are some of them who took the time to write about me.

I recruited Ahmet to Borusan Telekom marketing team, and I was very happy with our choice. We had worked with him for two years and he had proven himself in many dimensions. He is a skilled and hardworking professional with strong analytical, strategic skills and technology orientation/ business acumen. He quickly established himself as an important member of the marketing team not only delivering high quality projects but also assisting his team members and stakeholders. I would like to work with him again in any setup.

Kurtulus Alic - Partner @Arthur D. Little

Ahmet is a collaborative colleauge with high analytical skills and mature approach to business. He is a high profile in analysing the numbers and creating business strategies out of this. On top, he can remain cool under stress and calm colleagues down as well, which I believe to be among his competencies.

Umit Bostanci - Head of MFN @ Amazon EU Expansion

Ahmet is an exemplary leader and mentor in product marketing. His visionary approach and expertise make him invaluable. He inspires and motivates his team with strategic thinking and successful product launches.

Ahmet’s supportive mentorship empowers mentees to reach their potential. He shares practical insights, stays updated with market trends, and encourages continuous improvement. Approachable and empathetic, Ahmet fosters a collaborative environment. Highly recommended for his exceptional leadership and mentorship!

Maria Korolenko - Product Manager @ Rewind

Want to Connect?

Please reach me out at ahmetnuriozcelik@gmail.com or add me on LinkedIn  https://www.linkedin.com/in/ahmetnuriozcelik/