Product Marketing meets AI Engineering
I'm Ahmet Nuri Ozcelik — a Product Marketing Director and GTM Engineer who builds AI-powered go-to-market systems. I turn customer insight into revenue and manual workflows into intelligent automation.
Where GTM strategy meets intelligent automation
I've spent over a decade building go-to-market machines for B2B SaaS and telecom companies — from Vodafoneand Turk Telekom in Istanbul, to TELUS, Rewind, and now Bucketlist Rewards in Toronto. My work spans the full product marketing spectrum: positioning, competitive intelligence, sales enablement, pricing, and launch execution.
What sets me apart is the intersection. I don't just use AI tools — I build production-grade AI systemsthat transform how marketing and sales teams operate. I design RAG pipelines, custom agents, and automated intelligence workflows that analyze thousands of sales calls, monitor competitors in real time, and generate battle cards on demand.
As a GTM Engineer, I bridge the gap between strategy and technical execution — writing code, building integrations, and shipping systems that scale go-to-market from an art into an engineering discipline.
AI Systems Builder
Production-grade RAG pipelines, custom agents, and automation workflows used daily by Marketing, Sales, and Leadership.
Revenue-Driven PMM
Repositioned companies into new verticals, doubling win rates and generating $1M+ in new pipeline through differentiated messaging.
Insight-to-Action
Built continuous win/loss and competitive intelligence programs that directly influence product roadmaps and sales strategy.
GTM Engineering
Writing code, building APIs, and shipping marketing infrastructure — not just strategy decks.
Building at the edge of marketing & AI
AI-Powered Win/Loss Analysis System
Designed and deployed an AI system that analyzes 10,000+ sales calls, extracting buyer pain points, objections, and competitive mentions — directly informing repositioning strategy that doubled win rates.
Real-Time Competitive Intelligence Pipeline
Built an automated pipeline monitoring six competitors weekly, delivering real-time insights and battle cards via Slack — reducing research cycles from days to minutes.
Custom Sales Enablement AI Assistant
Developed a custom assistant providing instant differentiation, customer stories, and objection handling — now embedded in daily sales workflows across the organization.
Automated Content & Integration Pipeline
Built CMS API-driven workflows that automate large-scale content and integration page creation, accelerating launch timelines and compounding SEO impact across the product portfolio.
Thoughts on AI, GTM & product marketing
How I Built a Win/Loss System That Actually Works
A step-by-step breakdown of the win/loss system I built to extract patterns from thousands of Gong calls and query them on demand.
How to Extract Voice-of-Customer Insights from Hundreds of Gong Calls (Without Listening to a Single One)
Learn how to use AI to extract FAQs, objections, and competitive intel from hundreds of Gong calls—without listening to a single one. A step-by-step framework.
What Is a GTM Engineer? And Why Every SaaS Company Will Need One
The GTM Engineer role bridges product marketing strategy with technical execution. Here's why this hybrid role is becoming essential for B2B SaaS companies scaling their go-to-market.