Product Marketing meets AI Engineering
I'm Ahmet Nuri Ozcelik — a Product Marketing Director and GTM Engineer who builds AI-powered go-to-market systems. I turn customer insight into revenue and manual workflows into intelligent automation.
Where GTM strategy meets intelligent automation
I've spent over a decade building go-to-market machines for B2B SaaS and telecom companies — from Vodafoneand Turk Telekom in Istanbul, to TELUS, Rewind, and now Bucketlist Rewards in Toronto. My work spans the full product marketing spectrum: positioning, competitive intelligence, sales enablement, pricing, and launch execution.
What sets me apart is the intersection. I don't just use AI tools — I build production-grade AI systemsthat transform how marketing and sales teams operate. I design RAG pipelines, custom agents, and automated intelligence workflows that analyze thousands of sales calls, monitor competitors in real time, and generate battle cards on demand.
As a GTM Engineer, I bridge the gap between strategy and technical execution — writing code, building integrations, and shipping systems that scale go-to-market from an art into an engineering discipline.
AI Systems Builder
Production-grade RAG pipelines, custom agents, and automation workflows used daily by Marketing, Sales, and Leadership.
Revenue-Driven PMM
Repositioned companies into new verticals, doubling win rates and generating $1M+ in new pipeline through differentiated messaging.
Insight-to-Action
Built continuous win/loss and competitive intelligence programs that directly influence product roadmaps and sales strategy.
GTM Engineering
Writing code, building APIs, and shipping marketing infrastructure — not just strategy decks.
Building at the edge of marketing & AI
AI-Powered Win/Loss Analysis System
Built and deployed an AI win/loss analysis workflow that evolved from manual transcript reviews to an automated system processing 10,000+ sales calls for GTM insights.
Real-Time Competitive Intelligence Pipeline
Built an automated pipeline monitoring six competitors weekly, delivering real-time insights and battle cards via Slack — reducing research cycles from days to minutes.
Custom Sales Enablement AI Assistant
Developed a custom assistant providing instant differentiation, customer stories, and objection handling — now embedded in daily sales workflows across the organization.
Automated Content & Integration Pipeline
Built CMS API-driven workflows that automate large-scale content and integration page creation, accelerating launch timelines and compounding SEO impact across the product portfolio.
Thoughts on AI, GTM & product marketing
We Built an ROI Calculator That Helps Buyers Sell Internally
Most ROI calculators convince the buyer who's already convinced. We built one that helps them convince their CFO — with a downloadable executive pitch deck.
How I Built a Win/Loss System That Actually Works
A step-by-step breakdown of the win/loss system I built to extract patterns from thousands of Gong calls and query them on demand.
How to Extract Voice-of-Customer Insights from Hundreds of Gong Calls (Without Listening to a Single One)
Learn how to use AI to extract FAQs, objections, and competitive intel from hundreds of Gong calls—without listening to a single one. A step-by-step framework.