Competitive intelligence in most organizations is a quarterly exercise — someone spends a week pulling together a deck that's outdated by the time it's presented. I automated the entire thing.
The Problem
Our sales team was going into calls without current competitive context. Competitors were shipping features, changing pricing, and updating messaging faster than any manual research process could track. Reps were blindsided in deals.
The System
I built a pipeline that monitors six competitors across their websites, product pages, pricing pages, G2 reviews, job postings, and press releases on a weekly cadence. The system detects meaningful changes, classifies them by type (pricing, feature, positioning, hiring), and generates updated battle card sections automatically.
Insights are delivered directly to a dedicated Slack channel, formatted as actionable briefs that sales reps can scan in under two minutes before a call. The system uses a combination of web scraping, change detection, and Claude-powered summarization to turn raw data into strategic intelligence.
The Impact
Research cycles dropped from days to minutes. Sales reps now have current competitive context before every call. The battle cards generated by the system became one of the most-used resources in our sales enablement library.