The Blog
Writing about AI-powered marketing systems, go-to-market engineering, and the future of product marketing.
How I Built a Win/Loss System That Actually Works
A step-by-step breakdown of the win/loss system I built to extract patterns from thousands of Gong calls and query them on demand.
How to Extract Voice-of-Customer Insights from Hundreds of Gong Calls (Without Listening to a Single One)
Learn how to use AI to extract FAQs, objections, and competitive intel from hundreds of Gong calls—without listening to a single one. A step-by-step framework.
What Is a GTM Engineer? And Why Every SaaS Company Will Need One
The GTM Engineer role bridges product marketing strategy with technical execution. Here's why this hybrid role is becoming essential for B2B SaaS companies scaling their go-to-market.
How I Built an AI System That Analyzes 10,000 Sales Calls
A practical walkthrough of designing an AI-powered win/loss analysis system that processes thousands of sales calls to surface buyer insights at scale.