About Me
I am a seasoned product marketing leader with a diverse background spanning product marketing, product management, and data analytics.
As the founder of Cognix Consulting, I help B2B SaaS companies with developing and implementing their positioning, messaging and go-to-market strategies.
Holistic
I provide a holistic approach to product marketing, with my diverse background spanning product management, data analytics and product marketing.
Strategic
I develop and implement product and marketing strategies to launch successful products that meets customers’ needs and achieve company objectives.
Data-Driven
I am proficient with various tools (SQL, Python, Tableau, SAS and more) to use any data source to make informed and data-driven decisions as well as automate KPI tracking.
Work Experience
Unlike traditional product marketers, I have a multi-disciplinary background. I spent two years in product management at Vodafone and the largest telecom company in Turkey – Turk telekom, which gave me a deep understanding of the product development lifecycle. I spent another two years in data analytics at TELUS and gained hands-on experience with data extraction tools like SQL, data analysis tools such as Python, and visualization tools like Tableau.
In my product marketing roles, I’ve focused on developing and executing winning positioning and growth strategies, launching new products & features with integrated marketing campaigns.
Led the development and execution of the go-to-market (GTM) strategy for Rewind’s SaaS solutions in the software development vertical. Successfully repositioned and launched four products and achieved 100% YoY revenue growth. Developed and implemented the GTM playbook which was adopted company-wide. Mentored and indirectly managed two product marketers.
Managed the forecasting and marketing intelligence for the cost of activation and retention (COAR) budget for wireless postpaid business (approximately $1 billion/year). Delivered recommendations on optimizing the return on investment for COAR for retention and acquisition initiatives including iPhone launches, special days (Black Friday, Boxing Day etc), competitive responses and more.
MBA at Schulich School of Business. Led the official consulting/case competition team and won several awards. Graduated with Honors (3.2 GPA)
Led the customer acquisition and product management team (5 people) with a $40 million marketing budget. Turk Telekom is Turkey’s largest telecom company with 15 million internet subscribers.
Developed and executed the cross-sell and bundle strategy for the B2B and B2C segments. Led the brand & product integration initiative for the newly acquired start-up – Borusan Telekom.
References
I recruited Ahmet to Borusan Telekom marketing team, and I was very happy with our choice. We had worked with him for two years and he had proven himself in many dimensions. He is a skilled and hardworking professional with strong analytical, strategic skills and technology orientation/ business acumen. He quickly established himself as an important member of the marketing team not only delivering high quality projects but also assisting his team members and stakeholders. I would like to work with him again in any setup.
Ahmet is a collaborative colleauge with high analytical skills and mature approach to business. He is a high profile in analysing the numbers and creating business strategies out of this. On top, he can remain cool under stress and calm colleagues down as well, which I believe to be among his competencies.
Ahmet is an exemplary leader and mentor in product marketing. His visionary approach and expertise make him invaluable. He inspires and motivates his team with strategic thinking and successful product launches.
Ahmet’s supportive mentorship empowers mentees to reach their potential. He shares practical insights, stays updated with market trends, and encourages continuous improvement. Approachable and empathetic, Ahmet fosters a collaborative environment. Highly recommended for his exceptional leadership and mentorship!